Boho Beginnings

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

          

           

        Boho Beginnings                 

                 

        ...Who are we and Where did we come from...

            In 1981 the Fox Family opened a cane gift shop in Batemans Bay on the NSW south coast called Bay Cane Jungle. The owners interest in the exotic lead them to India and enabled them to start importing, creating a store with a unique edge. Wanting to explore this niche further they moved to Sydney in 1989 & opened their first India Fox store.

After many years and 8 stores in Sydney, 6 sites were sold in order to get back to the original India Fox dream out of the city. This manifested itself in Bohotopia, their new love child, in Lismore Northern NSW, near Byron Bay and in Tuggerah on the Central Coast NSW. The idea was to create a "Bohemian Utopia", that catered for the whole alternative lifestyle by importing & stocking goods from countries other than just India. Over the years they have developed strong relationships in these countries with suppliers that they now count as friends,  leading to a constant supply of new and fair priced exotica.

 

"We are designers, manufacturers and importers from India, Thailand, Bali and Nepal. With our new love child we aim to provide a rich array of goods for the body, the home and the mind, in an other worldly ambience where you can wander and wonder" Linda Fox

The Design Process

 

 

 

Where do you import from?
It depends on the item, as each country has its strengths, skills and styles in manufacturing and design. We import directly from India, Nepal, Thailand and Indonesia at the moment. As well as buying from other wholesalers who import from South America, China, Egypt etc. Not to mention locally made product, which has its own charm and flair.
 
What do you import?
This is ever changing with new trends and customer needs. We always bring in our own clothing, soft furnishing, bags, jewellery as well as Buddhas, drums and other giftware. Our labels are "Urban Princess", "Boho Babe" and "Bohotopia" for Clothes, "Indi" for Soft Furnishings and "India Fox Desirables" for everything else!
 
Who does the designs?
We buy both 'ready made' and product designed by ourselves. The design team is made up of family members who live and love the product. So you know choices are being made by those who actually wear or use the designs. We travel overseas a couple of times a year so we can keep the range of goods new and fresh as well as keep on top of what customers want.
 
What are the working conditions for those that you buy from overseas?
As we are a small business more often than not we deal with other small businesses who make the product themselves in their homes. With the case of larger companies like ones in India, we have dealt with them for so long that we have come to know them on a personal basis and get to see behind the scenes. Some products are made in the factory others are divided out to families who make it at home. We believe in "Trade as Aid" as without work these people would have no job and their skills would lay unused and eventually lost. Plus as a previous wholesaler to Oxfam we had to comply with strict working conditions and this in itself is your guarantee.

 

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India Fox PTY LTD

Last modified: 12-12-05

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